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Tesco’s rapid expansion into the United states was seen as a which can be attributed to a few major factors, such as mode of entry into the market, method of entry, customisation of services, thoroughly understanding their target market, and the current economic state at the time of expansion. The purpose of this document will be to discuss and analyse Tesco’s expansion into the United states using and focusing on a few internationalisation theories/frameworks, and also using theories to advise managers on the strategy/route that the company could have taken in their expansion

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