In recent years, Ford Motor Company has outsourced its production and customer service facilities to India, Mexico, and China. This policy has enabled the company to reduce its manufacturing-related costs and improve the quality of its products. However, increasing competition in the global automobile sector and the challenges posed by low-cost brands has made it difficult for Ford Motors to sustain its position in the market and retain its consumers. Similarly, the excess production capacity in the international vehicle industry has forced the worldwide manufacturers to keep costs low due to the availability of innovative vehicles within the same price range. Therefore, the report recommends that Ford Motor Company should implement innovation in its cars through R&D and introduce eco-friendly and highly-efficient products that the middle-class clients in economically less-stable regions of the world can afford