The Future Bases For Competitive Advantage in the Telecommunications Industry: An Evaluation of Drivers For Change, Critical Success Factors, and Competitive Advantage in the Telecoms Industry

Over the past decade, the communications industry has changed dramatically due to deregulation, technological changes, increasing convergence of previously unrelated services and, more recently, rapid advancements in Internet, broadband and wireless technologies. The global telecommunications market went through a fundamental transition from national state owned monopolies to privatised, deregulated competitive markets. Simultaneously, the new technologies made possible new, innovative services, created new markets and reduced the barriers to entry. Together deregulation, competition and new technology created strong downwards pressures in prices. In essence, there was a new paradigm – a significant change in the balance between Porter’s Five Forces, producing a high degree of dynamism and complexity in the telecoms industry.

Together this created one of the largest ‘booms’ of modern times and utterly transformed the telecoms landscape by introducing a host of new players. This dissertation evaluates the hypothesis that successful operators will meet customer needs through solutions and services not technology and that key success factors will include speed, flexibility and outstanding quality and reliability. The purpose of the dissertation is (a) to make sense of the forces driving change in the telecoms industry and (b) identify future areas of opportunity for industry players and the key success factors that will be necessary to enable them to compete.

Primary data was collected through customer questionnaires and interviews with managers associated with the companies that were the subject of the case studies. Secondary data was collected from sources such as relevant literature, trade, business and academic journals, informal discussions, market research, the media and the internet. The current position and strategies of Vodafone and Cable & Wireless were examined with a view to determining how they intend to best meet market demands – and develop sources of competitive advantage. The fieldwork and case studies were compared in Section 6 with the theoretical framework derived from the literature review and conclusions drawn about the validity or otherwise of the hypothesis.

  • 25,000 words – 140 pages in length
  • Excellent use of literature
  • In depth analysis
  • Well written throughout
  • Outstanding MBA dissertation
  • Ideal for business and IT students

1. Introduction
An era of transformational change The aftermath Debt Overcapacity Where next The end of the internet revolution?
Emerging trends
Pest analysis Understanding uncertainty

2. Aims, Objectives and Methodology
Personal objectives
Critical Literature Review
Primary Research
Evaluation of Research, Comparison with Literature, Discussion

3. Literature Review
Industry analysis
Forces Driving Change Short to medium term options
Managing Innovation
Competitive Strategy
What is a core competence?
Planning for uncertainty
Scenario Planning
Chaos Theory

4. Primary Research Overview of respondents
Customer views & attitudes
What is important in choosing a service provider
Customer Churn
Long-term commitment
Services analysis
Interest in other new services
Views of the industry
Pricing trends
How telecoms improve quality of life
Recommending a telecoms provider
General comments

5. Case Studies
An inside view
Cable & Wireless
An inside view

6. Conclusions
Testing the hypothesis – what docustomers want?
What do customers think of providers?
How do providers get out of their post boom hole?
How can telecoms providers develop and sustain competitive advantage? Managing an uncertain future


Telecoms Industry Dissertation
Telecoms Industry Dissertation

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