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A Study On The Future Of E-Commerce As Opposed To High Street Shopping (2007)

Future Of E-Commerce Dissertation – Interactions in the real world of shopping are mainly based on face-to-face activities between consumers and service personnel’s, but with the emergence of the Internet, retailers are beginning to offer consumers a different approach to shopping. This study illustrates how shopping patterns have changed with the emergence of the Internet and how retailers and consumers have adapted to the change. Consumer perception towards online shopping was explored via a survey, with results showing that Internet shopping is a part of many peoples life.

Retailer interviews showed that online shopping was the way forward, but barriers will need to be overcome, such as security and consumer confidence. Quite simply, this study examines attitudes towards online shopping and provides a better understanding of the potential of electronic commerce.

For over a decade, nothing has been more influential than the Internet for businesses worldwide. The Internet has rapidly revolutionized the way companies’ work and think, causing dramatic changes in retailing, creating new generations of goods and services and most importantly creating a vast new market. In recent years there has been a great deal of emphasis and much hype concerning the Internet which is increasingly being dubbed as the ‘new economy’ that will ultimately replace the traditional high-street retail store and provide a virtual experience in a wide range of different areas of society.

The Internet has become an important subject in both the business world; by businesses recognizing its potential and in society. The fundamental function of the Internet is a communications technology that is the Internet is nothing more than a method of transporting digital information from one computer to another. However over the years the amount of people using the Internet has increased significantly. The Internet has become an integral part of everyday life for most of us today as most of our research takes place on this.

Many analysts believe the Internet has transformed the way organisations work, in particularly with business aspects. E-commerce is the driving force behind organisations generating income as well as saving money. Also the Internet’s ability to provide customer support in real-time i.e. 24 hours a day, 7 days a week, plus its interactive capabilities makes it a powerful customer service tool. The best tool organisations can use to derive benefit from the Internet is a website.


  • 10,000 words – 46 pages in length
  • Excellent use of literature
  • Good in depth analysis
  • Well written and fully referenced throughout
  • Includes questionnaire
  • Ideal for business and e-commerce students

1: Introduction
Research Objectives

2: Literature Review
UK Retail Market
The Internet
Internet Retail Market
The Internet’s Potential as a New Retailing Channel
Internet Retailing: Threat or Opportunity

3: Research Methodology
Introduction
Scope and Research Objectives
Secondary Data
Primary Data
Criticisms & Limitations

4: Analysis & Discussion of Research
Consumer Survey
Qualitative Research: Interview

5: Conclusion
Conclusion
Recommendations

Bibliography & References

Appendices

Future Of E-Commerce Dissertation
Future Of E-Commerce Dissertation

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