What is the Impact of Innovation and Technology Usage on Business Management? (2013)

The dissertation focuses on the impact of innovation and technology on business management. For this purpose, the pharmaceutical industry was targeted and specifically Pfizer was selected for the purpose of conducting the research. The company has created a solid reputation within the industry and thus a systematic approach of the mentioned key ideas on this individual business entity would provide a further insight on the matter.

Thus, a brief summary of this whole scenario would be that Innovation involves using an idea more efficiently. The significance of innovation and technology cannot be denied since it has resolved number of environmental and organizational challenges. For example, use of environmental instruments, energy technologies, innovation in products, organizations and processes etc. In present era, despite of innovation and technological advancements, many organizations are still suffering from low productivity. This research aims at analyzing the impact of innovation and technology on business management by examining the Pfizer pharmaceutical case study.

This has unfolded the findings which were helpful in generating results for the betterment of organization and formulating innovative strategies and processes. The research allows one to generate the difference between the two major aspects. Though, these two go hand in hand, yet they are dissimilar in many ways. The idea is evident from various examples such as innovative business procedures and technological advancements. Many believe that these innovative business decisions were created via technological advancements. Hence, all these aspects have been clearly mentioned in this dissertation report. Dissertation aims;

• To explore innovative strategies which are effective for pharmaceutical company (Pfizer Pharmaceutical) where, the main focus is on the pharmaceutical industry and how this particular company fosters innovation in order to become effective and efficient in its field of operations.
• To formulate competitive growth strategies and find out their impact on business management which is the essential need of the moment. Many business organizations are suffering despite the fact that they are innovative and have various methodologies in order to become effective and efficient. Thus, this research aims to provide such companies with a chance to experience growth and create a perfect business environment for growth.
• To analyse the impact of changing technology on business management in case of Pfizer pharmaceutical as it has been previously talked upon that technology is considered as one of the major indicators of change and allows a company to go beyond its true potential at a particular point in time.
• To evaluate critically the impact of innovations on business management keeping in view the Pfizer pharmaceutical so as to provide a clear idea regarding the impact of innovation keeping in mind a pharmaceutical company. This would allow others to learn the process of taming the beast which they call “Innovation” as they are eager to incorporate it to achieve a higher end.

• 19,000 words – 64 pages in length
• Excellent use of literature
• Good analysis of subject area
• Well written throughout
• Includes questionnaire
• Ideal for MBA and business management students

1 – Introduction
Importance of the Research
Research Aim
Research Question

2 – Literature Review
About Pfizer
Strategy Innovation
Business Innovation
Organizational Innovation
Technology Innovation

3 – Methodology
Research Design
Selection of Age
Years Spent In the Organization
Format of Questionnaire
Innovation in Economic Conditions
Organization versus Innovation
Growth and Innovation
Impact of Technological changes on Business Management
A Different Approach towards Innovation
Improving innovation via Systematic Approach
Systematic Approach as being the Best Option
Pfizer Practices about Innovation
Innovation in Job Description
Re-shaping the Business Process
Interviews
Invention and Innovation
Backfiring Innovation
Systematic Approaches towards innovation in Pfizer
Degree of Similarity of Innovation
Incentives and Innovation
Brain-Storming and Innovation
Data collection
Target Population
Sample Size
Data Analysis
Reasons for Methodology Selection

4 – Results and Analysis
Questionnaire Analysis
Innovation in Economic Conditions
Organizational versus Technological Innovation
Growth and Innovation
Impact of Technological changes on Business Management
A Different Approach towards Innovation
Improving innovation via Systematic Approach
Systematic Approach as being the Best Option
Pfizer Practices about Innovation
Innovation in Job Description
Re-shaping the Business Process
Interviews
Invention and Innovation
Backfiring Innovation
Systematic Approaches towards innovation in Pfizer
Degree of Similarity of Innovation
Incentives and Innovation
Brain-Storming and Innovation
Limitations

5 – Conclusion and Recommendations
Summary of the Key Aspects
Key Results
Recommendations

References

Appendix Section
Questionnaire