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The Impact of Corporate Social Responsibility (CSR) On Chinese Electric Power Enterprise: A Case Study of Shaanxi State Grid Corporation of China (2015)

Shaanxi State Grid Corporation CSR Dissertation – Corporate Social Responsibility (CSR) is an important topic in recent years. Nowadays Corporate Social Responsibility (CSR) not only attracts the scholars but also the firms and organizations. Especially the large firms are increasingly concerned about social responsibility. The past quarter of a century has seen Western businesses investing heavily in China, all striving to adapt their business models to this huge market, while bringing capital, technology and management know-how to China.

Today, China is probably more integrated into the international community than at any point in its history, and the competitive economic landscape is changing rapidly. For multinational firms that take social and environmental responsibilities seriously, unprecedented opportunities abound for them to turn the corporate social responsibility (CSR) fad into a real opportunity for social change.

This research study is to explore about the State Grid Company, especially Shaanxi Electric Power Company’s achievements in construction of “one strong three superior”(strong electrical network, fine property, high quality service, outstanding achievement) on the modern company’s contribution stage. The culture construction is strengthened into further impel to fulfill the social responsibility. This research study is based on how to fulfill the electric power supply company’s social responsibility.

It focus on analyzing Shaanxi Electric Power Company’s security culture, service culture and the reliable culture systems, then proposing the methods to promote and implement the community responsibility. At the end, it implements how to take social responsibility as the important aspects for Electric Power Enterprise’s culture construction impetus mechanism. Enterprises based on the society, so they should voluntarily take on social economic responsibility, legal responsibility, moral responsibility and charitable responsibility.

The research objectives are:

  • To investigate whether the “Economic responsibilities” have an effect on “Corporate Culture” in SGCC Shaanxi Electric Power Company.
  • To investigate whether the “Social responsibilities” have an effect on “Corporate Culture” in SGCC Shaanxi Electric Power Company.
  • To investigate whether the “Customer responsibilities” have an effect on “Corporate Culture” in SGCC Shaanxi Electric Power Company.
  • To investigate whether the “Employee responsibilities” have an effect on “Corporate Culture” in SGCC Shaanxi Electric Power Company.
  • To investigate whether the “Environmental responsibilities” have an effect on “Corporate Culture” in SGCC Shaanxi Electric Power Company.
  • 22,000 words – 112 pages in length
  • Excellent use of literature
  • Good analysis of subject area
  • Includes questionnaire
  • Well written throughout
  • Ideal for MBA and international business students

1: Introduction
Background of the Study
Background of Research Firm
CSR of SGCC
Problem Statement
Research Questions
Research Objectives
Significant Research
Scope and Limitations of Study
Definition of Terms

2: Literature Review
Structure of Literature Review
Developments of CSR Concepts
International Review of CSR
China Research Review of CSR
CSR Development of Shaanxi State Grid Corporation
Development in terms of Economic Responsibility
Development in terms of Environmental Responsibility
Development in terms of Social Responsibility
Organizational Identification
Single Dimension Theory
Multi Dimension Theory
Theory of Corporate Culture
Stability of Corporate Culture
Open of Corporate Culture
Plasticity of Corporate Culture
System of Corporate Culture
Non-mandatory of Corporate Culture
Independence of Corporate Culture Development of Corporate Culture
Construction Corporation Culture of SGCC CSR and Corporate Culture Common Ground
Distinction Impact of CSR on Corporate Culture
Controlling CSR and Corporate Culture
Construction of Corporate Culture based on CSR
Underpinning Theory and Extension
Pyramid Model of CSR
Theoretical Framework
Hypotheses

3: Research Methodology
Basic Ethics
Research Design
Questionnaire Design
Data Collection
Data Analysis Method
Validity and Reliability
Inference Statistics

4: Findings and Discussion
Basic Information
Reliability and Validity Analysis
Reliability Analysis
Validity Analysis
Frequency Analysis of research Hypotheses
H1 Economic Responsibility
H2 Social Responsibility
H3 Employee Responsibility
H4 Customer Responsibility
H5 Environment Responsibility
Organizational Identification
Overall Hypotheses Results
Correlation Analysis
Regression Analysis

5: Conclusion and Recommendations
Research Findings
Suggestion for Further Study
Conclusion
Recommendations

Reference

Appendix
Questionnaire

Shaanxi State Grid Corporation CSR Dissertation
Shaanxi State Grid Corporation CSR Dissertation

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