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An Investigation on the Effect of Organisational Culture on Organisational Performance in the Information Technology Industry: A Case Study Of IBM UK (2015)

This dissertation strives to make an extensive study on organisational culture. The purpose of this study is to find out the extent to which organisational culture proves to be effective enough in influencing the organisational in the present business scenario. Hence, the researcher decides to conduct the study on the information technology based industry with special reference to IBM in UK. The benefits of this research are to get to know the importance of organisational culture and its influence on organisational performance.

Moreover, it even benefits the researcher in making use of mixed research methods to make an augmented form of study. In fact, since IBM is a US originated organisation, operating in the UK, therefore this study surely implies appropriate data in context to organisational culture and its effectiveness. The researcher uses positivism philosophy along with deductive approach and analytical design as well as mixed research methods, i.e. primary and secondary research. Moreover, based on primary research, the researcher uses both quantitative and qualitative data collection methods.

Random, probability sampling on sample size of 50 employees of IBM is done for quantitative data while convenient, non-probability sampling is done on 5 managers of IBM for qualitative data. The quantitative data is evaluated by transforming the data into percentages and showing them in graphical and tabular representations. On the other hand, evaluation of transcripts is done for qualitative data.

Dissertation objectives:

The present research aims to investigate the role of organisational culture in improving the organisational performances in the present competitive business market. A special reference is made to IBM in the UK, which stands out as a leading information technology based firm.

  • To critically evaluate the concepts related organisational culture and its effects in the present business scenario
  • To critically analyse the effectiveness of IBM’s organisational culture in enhancing organisational performances
  • To critically assess the challenges faced by IBM in maintaining appropriate organisational culture for developing organisational performance
  • To recommend suitable suggestions to IBM’s management to improve organisational culture for effective organisational performance
  • 14,000 words – 48 pages in length
  • Excellent use of literature
  • Excellent analysis of subject area
  • Well written throughout
  • Includes questionnaire
  • Ideal for business management students

1 Introduction
Background of the research
Rationale of the research
Research Aim
Research Objectives
Research Questions:
Structure of the dissertation

2 Literature Review
Conceptual Framework
Concepts related to organisational culture
Hofstede’s Cross Culture Dimensional Theory
Schein’s Onion Model for Organisational Culture
Handy’s Model for Organisational culture
Robert A Cooke’s Model for Organisational Culture
Concepts related to Organisational Performance
Burke- Litwin’s Causal Model for Organisational Performance
Organisational Performance Measurement Theory
Impact of organisational culture on organisational performance
Gaps in Literature and Researcher’s Viewpoint

3 Research Methodology
Present Research Proposition
Research Onion
Research Paradigm
Justification for the selection of Research Paradigm (Positivism)
Research Approach
Justification for the selection of Research Approach (Deductive)
Research Purpose
Justification for the selection of Research Purpose (Analytical)
Research Strategy
Justification for the selection of Research Strategy (Survey and Interviews)
Selection of Sampling Methods and Sample size
Research Collection: Primary Sources and Secondary Sources
Secondary Research
Primary Research
Quantitative Data Collection Method
Qualitative Data Collection Method
Data Analysis
Ethical Considerations

4 Data Findings and Interpretations
Part A – Quantitative Data (Surveying 50 employees of IBM, UK)
Part B – Qualitative Interview- (Interviewing 5 IBM managers)

5 Conclusions and Recommendations
Linking Objectives with findings
To critically assess the concepts related organisational culture and its effects in the present business scenario
Critically examine the efficacies of IBM’s organisational culture in developing organisational performances
To critically analyse the challenges faced by IBM in maintaining appropriate organisational culture for enhancing organisational performance
To suggest suitable recommendations to IBM’s management to improve organisational culture for proper organisational performance
Limitations of the research
Future Scope for the research

References

Appendix Section

Information Technology Industry IBM UK Dissertation
Information Technology Industry IBM UK Dissertation

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