What Makes A Business Successful? A Case Study Analysis of Alibaba (2015)

Analysis of Alibaba Dissertation – This dissertation is a comprehensive study into the Alibaba Group of Companies. Alibaba started as a single platform to present a platform for B2B marketing and since then, the group has risen to great heights. Although its initial and current efforts mainly focus towards the Chinese market, the group made its mark in 2014 in the global economy when they launched the first IPO in the US market. Today more than 20 million people are employed in Alibaba and its businesses span all over the world.

The dissertation starts with a look at the various businesses that are encompassed under the umbrella of Alibaba Group. This dissertation attempts to study the different strategies Alibaba has employed over time to reach the top of the Ecommerce business. Furthermore, the dissertation compares the strategy of Alibaba vis-à-vis its different competitors like Amazon, E-Bay and other domestic competitors.

Finally, the dissertation lays down a SWOT analysis of the company to analyze what are its strengths, weaknesses, threats and opportunities. This gives an idea about the future path the company can take for becoming a global leader. The objective of the dissertation is to understand how Alibaba Group rose to such vast proportions in such a short period of time and what further steps can be taken in future to turn into a global phenomenon.

  • 10,000 words – 44 pages in length
  • Excellent use of literature
  • Excellent analysis of subject area
  • Well written throughout
  • Ideal for international business students

1: Introduction
Mission and Vision Statement
Group Companies

2: History of Alibaba

3: Alibaba’s Success: Some Facts And Figures

4: Success Strategies
Ease of Doing Business
Geographical and Demographical Advantage
Reduction in the Overhead Cost
Customer Friendly Policies
Supplier Friendly Atmosphere
Branding and Image
Revenue and Price Strategy
Market Penetration
Promotion Strategy
Professional Attitude mixed with Right Motivation
Learning from Mistakes
Visionary Leadership

5: Alibaba: Much Ahead Of Its Competitors
Alibaba and Amazon
Difference between Alibaba and Amazon
Future of Competition
Alibaba and eBay
Alibaba versus eBay
Alibaba and Domestic Competition

6: Analysis of the Current State of Alibaba
SWOT Analysis
Future Course of Action

7: Conclusion


Analysis of Alibaba Dissertation
Analysis of Alibaba Dissertation

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