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The Impact and Expectations of Corporate Social Responsibility on Consumer Buying Behaviour (2020)

This dissertation examines the effect of Corporate Social Responsibility (CSR) has on the buying behaviour of customers. As a result, the main research question is “Do consumers expect organisations to be socially responsible? The effect of corporate social responsibility on buying behaviour.” The study adopts several frameworks but mainly focuses on Carroll’s pyramid as it takes account of appropriate CSR responsibilities. The study determines the requirements of primary and secondary stakeholders and debates on the CSR approach which affects the buying behaviour of customers most.

Quantitative research information was applied in this study and a subsequent questionnaire was created and tested 100 customers on their buying behaviour in addition to this hypothesis were established from the research objectives. The results were used to measure the impact of CSR on buying behaviour in tandem with theoretical frameworks which include economic, legal, ethical and philanthropic responsibilities.

Dissertation Aim and Objectives

The purpose of this research is to close the gaps amongst whether organisations feel pressured to perform in a certain way namely in line with public views or they do so thanks to their own moral obligation. Thereby, the research objectives are:

  • To establish whether an organisation intentionally undertakes CSR or is pressured to do so by the general public
  • To identify whether organisations satisfy their CSR
  • To understand whether there is a relationship between good CSR and public pressure
  • To understand if good or bad CSR affects the consumer’s opinion
  • To identify how much of good CSR is a necessity and whether the public increases or decreases this
  • To identify the relation between acceptable CSR and fiscal performance
  • 12,000 words – 40 pages in length
  • Excellent use of literature
  • Excellent analysis of subject area
  • Well written throughout
  • Includes questionnaire
  • Ideal for business management students

1 – Introduction
Corporate Social Responsibility
Research Problem, Aim, Objectives and Hypothesis
Importance of the Study
Research Methodology
Scope and Limitations of the Study
Structure of the Study

2 – Literature Review
Carroll’s Pyramid
Corporate Social Responsibility – Research Definition From 2000 to Today
Is CSR Important
The Advantages of CSR
Should we participate in CSR?
The Relationship amid CSR and Buying Behaviour / Customer Loyalty
Does CSR Affect Purchasing Decisions (Buying Behaviour)?

3 – Methodology
The Research Question, Aims, Objectives and Hypothesis
Research Approach
Positivism versus Interpretivism
Research Design
Data Collection
Data Analysis
Sample and Population
Measurements
Ethics and Limitations

4 – Empirical Findings
Introduction
Number of Respondents
Gender Distribution of Respondents
Age Distribution of Respondents
Marital Status of Respondents
Level of Education
CSR Awareness of Respondents
Rating Buying Behaviour
The affect CSR has on Buying Behaviour
Economic Responsibility of CSR on Buying Behaviour
Legal Responsibility of CSR on Buying Behaviour
Ethical Responsibility of CSR on Buying Behaviour
Philanthropic Responsibility of CSR on Buying Behaviour

5 – Discussion
Analysis of Hypotheses
Which CSR Activity is the most Important?
Conclusion

6 – Conclusion and Recommendations
Conclusion
Recommendations
A CSR Approach to Build Trust
Customer Demographics
Scope and Limitations of the Study

Bibliography

Appendix
Questionnaires

Corporate Social Responsibility on Consumer Buying Behaviour Dissertation
Corporate Social Responsibility on Consumer Buying Behaviour Dissertation

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