Discuss and critically evaluate the role of management accountants in providing relevant information to managers to manage strategies effectively. Management accounting measure analyzes, and reports financial and no financial information that helps managers make decisions to fulfil the goals of an organization. Thru process of preparing management accounts, accurate and relevant information is developed to coordinate production design, as well as marketing decisions. Nevertheless, evaluate performance is reported by managers to make dad-to-day, short-term and long-term decisions. Brief understanding major differences between financial accounting VS management accounting that is financial accounting focuses on reporting to external parties such as investors, government agencies and so on. Unlike financial accounting, management accounting focuses emphasis internal measures and repots which do not have to follow GAAP yet are based on cost-benefit analysis. By doing so, organization have broad focus on how will and accurate the information help managers in different levels example sales managers, production managers, human resources managers, etc. to do a better job and determinate what substitute products to consider in decision making