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The aim of this paper is to analyse the financial strength and processes of Ford Motor Company. To attain this aim, the paper has been divided into three parts. The first part is financial ratio analysis. This part identifies and interprets major profitability, liquidity, and efficiency ratios of the organization. For comparison purposes, the similar ratios of Tata Motors are used, as it is one major competitor of the organization. The second part focuses on the financing decision in relation to the purchase of a land. This part analyses retained earnings, issue of shares, and issue of bonds as three plausible sources of finance. It then recommends the best source of finance, by aligning each of them with the current status of the company. The last part discusses the relevance of the conventional budgeting environment in the current business world. In addition to that, it also discusses the budgeting process of the organization, determining how effective this process is in supporting the overall aims, objectives, and strategy of the organization. Project includes: Profitability Ratios, Gross Profit Ratio, Operating Profit Margin, Net Profit Margin, Liquidity Ratio, Current Ratio, Quick Ratio, Gearing Ratio, Interest Coverage Ratio, Management Effectiveness and Efficiency Ratio, Earnings per Share (EPS), Return on Capital Employed and Asset Turnover

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