Unilever is a transnational consumer goods company based in the UK, London and Rotterdam in the Netherlands. Its products include food and drinks (approximately 40 percent of its income), cleaning agents and personal care. The company was founded in 1929, by the merger of the Dutch margarine producer Margarine Unie and the British soap maker Lever Brothers. As Unilever has 400 brands spanning 14 categories such as home, personal care and foods products, no other company touches people’s lives in so many ways as Unilever does. Includes: Return on Capital Employed, Gross Profit Margin, Operating Profit Margin, Gearing, Interest Cover, Budgeting Techniques, Balanced Score Card and Key Financial Issues in Making an Investment Decision