Book vending is one of the most lucrative businesses in the global world due to the increasing number of learning institutions and learners yearning for education. Although book selling relies on seasons, the company has customers who purchase the books for various uses for an example trade book, college books, and professional books. With the high market competition, Amazon is actively analyzing how it can adopt distinctive ways to foster more customers in the market. Online sales are one of the strategies it has adopted to outcompete other operators in the market