An Investigation into Motivational needs and their influence on Social Identification and Behaviour – An Organisational Context (2010)

This dissertation has been set out to investigate how individual motives may influence social identification and behaviour in organisational contexts. McClellands’ motives; the need for Achievement and the need for Affiliation have been examined in the light of some of the components encompassed by the Social Identity Approach.

The dissertation has focused on how these motives and the Social Value Orientations described in Social Identity Approach interact as guides for social behaviour determining performance outcomes and social action. The research has also examined how individuals that are driven by these motives perceive that managerial practice such as performance feed-back and team-building exercises influence their identity, motivation and self-esteem.

Even though the study involved a limited sample of 56 subjects some interesting results emerged from the analysis: Hope for Success (variable for achievement motive) show significant negative correlations with: 1) Group Commitment (the effective dimension of social identification), 2) Feed-backs’ capacity to influence motivational levels, 3) Team building effect on identity and 4) Team buildings’ effect on motivation.

Suggestions for future research are included and an analytical framework provided for the analysis of motivational and social behaviour on individual and social identity levels.

  • 15,000 words – 102 pages in length
  • Excellent use of literature
  • Good in depth analysis
  • Well written throughout
  • Includes questionnaire
  • Ideal for HRM and CIPD students

1. Introduction
Research questions and objectives

2. Literature Review
The social identity approach and motivational theory
Managerial implications and managerial control mechanisms to influence behaviour and identity

3. Proposed Analytical Framework
Matrix – behavioural orientations for NACH dominated pro-selfs and naff dominated pro-socials on a personal and social identity level
Definitions of the fields in the matrix
Methods of data collection
Methodology – epistemology and ontology
Method of data collection

4. Results
Examination of relationship between hope for success (NACH) and hope for affiliation (NAFF) in the MMG-s
Examination of relationship between sub-scales in the three factor scale
Investigation of results from feed –back and team building items
Relationships between motives, self-categorization, group commitment and group self-esteem
Relationships between motives and feed-back and team-building

5. General Discussion
Contributions of the research
Limitations and future research directions

6. Conclusions and Recommendations
Implementation plan
A final reflection


Appendices section

Social Identification and Behaviour Dissertation
Social Identification and Behaviour Dissertation

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