An Investigation into International Human Resource Performance Management – Case Studies into Coca Cola and Dow Chemical (2013)

International Human Resource Management is an area which has existed for some time now, however the impact of the current economic climate on the progress of international operations of companies and corporations are yet to be measured. This dissertation will look in to the importance of the welfare of the employee, their concerns, which will set the tone for the quantitative element of this research. The two corporations which will be analysed are both renowned and reputable international corporations;

  • Coca Cola which is a carbonated soft drink produced by the Coca Cola Company (an international corporation) which as a result of marketing tactics in the twentieth century led to its dominance in the soft drink industry
  • Dow Chemical in terms of revenue is the worlds largest chemical manufacturer, manufacturing plastics, chemicals, and agricultural products

This dissertation will seek to determine how the current economic climate has had an impact on International Human Resource Management and to what extent employees hold value to operations of their respective companies abroad. Coca Cola and Dow Chemical are huge corporations that have a vested interest in promoting their businesses abroad. This means extending their operations to the various locations across the globe to ring true to the meaning of becoming a real global corporation. Inevitably, operation centres would need to be set up in various locations to ensure capacity, growth, reliability and efficiency.

With this in mind, there also needs to be a vested interest in Human Resource, ultimately protecting and developing the interests of such global corporations. Being global, presents inherent problems such as language barriers, cultural differences, political elements (which are particularly relevant at the moment) and other such issues. It is amidst such difference where the Voice of the employee is recognised as being an important factor which otherwise may not have come to the fore.

Employee Voice is often a term associated with Employee involvement and is a concept which has been growing in importance over the past few decades, primarily driven by the growing body of HRM theory, improving levels of employee education and the advancement of technology.

Dissertation Aim

The aim of this dissertation is to present the reader with an understanding of the difficulties and strategies employed over the ages in dealing with an increasing global human resource management. The study will outline how the context in terms of political, economic, social, technological, environmental and legal elements influenced society at large and subsequently how multinational corporations would manage their resource.

  • 12,000 words – 62 pages in length
  • Excellent use of literature
  • Good analysis of subject area
  • Well written throughout
  • Includes interview questions
  • Ideal for international HRM students

1 – introduction
Background and Context

2 – Literature Review
Employee Involvement
The Interests of the Employee
The Interests of the Employer
High Performance Working
Development of International Operations and Human Resource Strategies
Convergence and Divergence Strategies in International Human Resource Management
Challenges facing employees and organisations when they send employees to work overseas or recruit local employees

3 – Methodology
Primary Research
Secondary Research
Research Design
Simple Random Sampling
Systematic Sampling
Stratified Sampling
Cluster Sampling
Convenience Sampling
Purposeful Sampling
Quota Sampling
Applied Methodology
Quality Control
Pilot Studies

4 – Results and Discussion
Respondent Information
Provision for Settlement Abroad
Recession affecting the welfare of employees working abroad
Perceptions and Incentives
Opinions and Recommendations

5 – Conclusions and Recommendations
Approach to HRM


Appendix Section

International Human Resource Management Dissertation
International Human Resource Management Dissertation

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