How to Motivate Employees in the UK Retail Supermarket Industry: A Case Study of M&S (2015)

How to Motivate Employees Dissertation – Motivation is intrinsic to inhuman resource management. In this age, every organization needs to deal with motivation. In the big size business organization it is compulsory to motivate employees. By effective motivational tools, an organization can get best performances from employees. Retail and supermarket industry is one of the biggest industries which deal with huge number of employees. Especially in the UK, it is mandatory to motivate employees in retail supermarket.

In this regard, the competition among retailers is increasing day by day. The aim of this research is to investigate on how to motivate employees in retails upper market industry in the UK. Marks & Spencer has been used in this research as a case. Marks & Spencer is one of the biggest and active retailers in the UK. They are dealing with huge number of employees. Marks & Spencer is concerned about staff motivation. In this research, the researcher tried to examine how Marks& Spencer is motivating their employees, problem and error in this procedure and how to fix this process.

This research consists of five chapters. The first chapter introduce the research aim and objectives and the organization where the research has been done. In second chapter, the researcher reviewed all literature and theories related to the research topic and objectives. In the third chapter, the researcher discussed about the way research done. Forth chapter is very important in this research. The researcher presented all collected data and analyzed them in this chapter. In the last chapter, this research has been concluded. After studying on Marks & Spencer, the researcher has suggested some recommendation to Marks & Spencer on how to effectively motivate their employees.

Dissertation Objectives

  • To review existing theories and models related to Motivation
  • To identify the form of motivational factors adopted by M&S
  • To identify how Marks & Spencer is motivating their employees
  • To evaluate the effectiveness of Marks & Spencer’s motivation policies
  • To find out the real scenario of M&S employees’ opinion on M&S’s motivation procedure
  • To recommend Marks & Spencer on how to improve their motivational factors to satisfy their employees
  • 15,000 words – 64 pages in length
  • Excellent use of literature
  • Excellent analysis of subject area
  • Well written throughout
  • Includes questionnaire Ideal for HRM students

1: Introduction
Background of the Study
Organizational Background
History of M&S
Background of M&S In term of Employee Motivation
Problem Discussion
Rational and Significance
Research Aims and Objectives
Research Questions

2: Literature Review
Importance of Motivation
Extrinsic Vs Intrinsic Motivation
The Relationship between Motivation and Satisfaction
How employees can be Motivated
Theories of Motivation
Herzberg’s Two Factors Theory
Implication for Management
Maslow’s need hierarchy theory
Biological & Physiological Needs
Safety Needs
Belongingness & Love Needs
Esteem Needs
Changes in Maslow’s Hierarchy
Implication for Management
ERG Theory
Implication of Management
Theory X and Theory Y

3: Research Methodology
Research Paradigm
Research Philosophy
Research Approach
Purpose of the Research
Research Strategy
Research Choice / Method
Time Horizon
Data Collection and Analysis
Sample Size
Research Validity and Reliability
Validity and Reliability of Survey Questionnaires
Validity and Reliability of Interview
Ethical Consideration
Strength of the Methodology
Weakness of the Methodology

4: Findings and Analysis
Findings from Survey
Findings from Interviews
Analysis of Survey Findings
Analysis of Interview Findings

5: Conclusion and Recommendations
Evaluation of Findings
Applicability of Research Data to the Aim and Objectives
Recommendation for M&S
Limitation of this research
Recommendation for further Research


Interview Questions

How to Motivate Employees  Dissertation
How to Motivate Employees Dissertation

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