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Analysis into the Relationship between Personality Traits and Job Satisfaction in the UK Retail Sector (2016)

Personality Traits and Job Satisfaction in UK Retail Dissertation – It is widely debated that employee job satisfaction is a vital and one of the most common matters for many firms around the world. In this regard, employers play an imperative role to meet the requirements of the employees and keeping their morale high in order to achieve the best level of job satisfaction that can result in better performance of the firm. During the last two decades, great level of attention is given to investigating various aspects of five-factor model that consists of different personality characteristics such as Extraversion, Agreeableness, Conscientious, Neuroticism, and Openness.

Similarly, academic research has been conducted in the context of finding relationships between personality traits and job satisfaction including self-esteem, employee self efficiency belief and neuroticism. But the relationship between personality traits and job satisfaction in the context of the UK retail sector has not received considerable attention of the academic community from the past two decades.

Some studies also reported the associations between demographic variables (age, gender, experience, and education) and job satisfaction but again no or very few studies have been conducted in the perspective of the UK retail sector. Based on the literature gap identified above, the primary concern of this research is to fill this gap by investigating the issue that to what extent three variables (personality traits, demographic variables, and job satisfaction) are interrelated and have an effect on each other in relation to the UK retail sector.

It is important to address this issue at this time when employee turnover in the UK retail industry has been increased rapidly and many graduate and post graduate students work temporarily in the retail stores and have tendency to leave their jobs due to dissatisfaction.

The overall objective of this study is to investigate to what extent personality characteristics and demographic variables can affect job satisfaction in the UK retail sector. To address this aim, the objectives are set as follows:

  • To recognise the relationships between job satisfaction and five individual personality characteristics such as Extraversion, Agreeableness, Conscientious, Neuroticism, and Openness
  • To discover the consequence of employee’s demographic factors on job satisfaction in the UK retail sector
  • To classify and rate each personality characteristic to find out its impact on job satisfaction
  • 12,000 words – 38 pages in length
  • Excellent use of literature
  • Excellent analysis of subject area
  • Well written throughout
  • Includes questionnaire
  • Ideal for HRM students

1 – Introduction
Background
Problem Identification and Research Rationale
Dissertation Aim and Objectives
Research Hypothesis
Research Questions
Research Significance
Research Framework

2 – Literature Review
Job Satisfaction and Demographic Factors
Five-Factor Model of Personality Traits
Link between Job Satisfaction and Five Personality Traits
Extraversion
Agreeableness
Conscientiousness
Neuroticism
Openness to Experience

3 – Methodology
Research Design
Research Approach
Strategy
Reasoning
Research Methods
Data Collection Method
Research Method Limitations
Validity and Reliability of Data
Data Analysis
Study Sample and Population
Research Ethics
Study Limitations

4 – Results and Interpretation
Explanation of Data Obtained
Data Reliability
Personal Information of Respondents
Gender
Age
Education
Tenure
Job Satisfaction
Personality Characteristics
Correlation Analysis
Job Satisfaction
Relationship between Job Satisfaction and Demographics
Relationship between Job Satisfaction and Personality Characteristics

5 – Discussion
Job Satisfaction and Demographic Factors
Job Satisfaction and Personality Traits

6 – Conclusion
Conclusion
Research Limitations
Future Research

References

Appendix
Questionnaire

Personality Traits and Job Satisfaction in UK Retail Dissertation
Personality Traits and Job Satisfaction in UK Retail Dissertation

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