An Investigation on the Evolution of Social Networking Websites (2009)

Evolution of Social Networking Websites Dissertation – The Internet supports social interaction that is scalable from two-way conversation to the creation of a global online social network. Internet users indicate an increasing enthusiasm to create a persistent digital identity that enables long-term social interaction. Internet enabled communication is possible on many levels: synchronous versus asynchronous; anonymous versus authenticated; text versus multimedia; individual versus group; mobile versus situated. Internet users switch among modes, often within the same conversation. The Internet can operate as a multi-modal, continuously open channel for social
contact and connectivity.

As recently as 2000, stand-alone tools supported these various communication modes. Email was separate from instant messaging and blogging. Sharing photos first required the creation of a static web page with HTML tags referencing each picture file, followed by an e-mail exposing its location. Functionality was needed to really support ongoing conversations across multiple modes. It is more rational with the nature of human communication to organize communication by contact, rather than by tool. An integrated solution with persistent identities for conversation partners and multiple communication modes intensifies the ability to maintain continuous social connectivity.

This functionality is delivered by social networking sites, which simplify communication by encompassing digital communication and publishing. Social networking sites support an individual’s formation of their persistent digital identity. In addition, they provide single point access to various communication tools, enabling an intuitive and effective management of digital communication. In the everyday usage of computers, it is apparent that there is a phenomenal growth and development of online social networking sites.

Such online sites exhibit the capability to establish and readily maintain friendship networks online. Popular examples include MySpace, Facebook, Bebo and Hi5 where primarily; functionality includes a personal profile, a repository for sharing information via messages on ‘Walls’ and the ability to provide social connectivity between its users using Instant Messaging (IM) and emails. When people join social networking sites, they begin by creating a profile, then make connections to existing friends as well as those they meet through the site.

A profile is a list of identifying information. It can include your real name, or a pseudonym. It also can include photographs, birthday, hometown, religion, ethnicity, and personal interests. Members connect to others by sending a “friend” message, which must be accepted by the other party in order to establish a link. Sending a “friend” message to another member gives them access to your profile, adds them to your social network, and vice versa. Members use these sites for a number of purposes. The root motivation is communication and maintaining relationships.

  • 11,000 words – 55 pages in length
  • Excellent use of literature
  • Well written throughout
  • Good in depth analysis
  • Includes questionnaire
  • Ideal for computing students

1: Introduction

2: Background and Literature Review
Relationship and Social Networks
The Internet ¨Paradox¨
A comparison of Facebook and MySpace
The Social Software Performance Model
Emotional Experience on Facebook
Privacy Implications When Using Facebook
Contemporary Literature

3: Method

4: Analysis

5: Conclusion
Reflection of Study
Future Development



Evolution of Social Networking Websites Dissertation
Evolution of Social Networking Websites Dissertation

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