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This report is going to analyse the Slimming Food Industry (SFI) in the United Kingdom (UK). It is also going to outline the competitive arena and provide information on the issues raised in this industry. To aid with the analysis of the industry a DEEPLIST analysis will be conducted, whereas only the appropriate factors of this analysis will be evaluated in this report. The main issues and future implications for these factors will be included. Porters 5 Forces Analysis will be used to further the understanding of the competitive arena of the SFI (Slimming Food Industry). The main competitors as well as their strategies will be included in this report

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