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The report is concerned with outlying a social marketing campaign that can be used to reduce the number of teenage pregnancies. The purpose of the campaign was provoked by the increasing number of teenage pregnancies in Britain and its detrimental effect of society. A social marketing campaign was therefore justified by the fact that these numbers are increasing and that ‘children are having children’. The situational analysis section was concerned with identifying factors that effected teenager decision making on having unprotected. It concluded that there are sections of vulnerable teenagers who are having and are most likely not to use contraception. This finding provoked the idea that a safe campaign would be better than a virginity campaign due to target audiences’ cultural background

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