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Marketing nowadays is considered to be a major field in the success of a company, without any interest of the company’s size, purpose and distribution. Marketing is a fundamental subject that joins several operations in an organization, such as market research, product development, the promotion of the product, pricing, distribution, each of them divided into subcategory activities. In the consumer market, which is the focus of this report, marketing is defined as a managerial process pursued to fulfill their needs and wants (Kotler, Wong, Saunders, Armstrong, 2005). The purpose of this paper is to provide a case study based report for one of the of the most developing and successful consumer electronics corporations, Apple Inc.

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