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In fact, food brand becoming global is a quite difficult thing for every food brand and even others brands. Because of the cultures and tastes in different countries are totally different. If a food manufacturer wants to satisfy all consumers in the global market, it should prepare different ways for one business. It means that it is impossible to sell the same product in the same way everywhere. The effect of the globalization on brands has been obvious. There are some driving forces behind globalization including regional economic agreements, converging market needs and wants, technological advances, improvement in communication and transportation, pressure to cut costs and to improve quality, and increased global economic growth. Globalization offers a number of advantages .Therefore; global manufacture will obtain more competitive advantages in the global marketplace. I will explore them below

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