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A web definition of advertising is “a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service”. The method of the communication used by Adidas is the through the TV, the setting being a celebrity house party including big names such as Katy Perry, Estelle, Young Jeezy, the Ting Tings, DMC-Daryl McDaniels, Method Man, Redman, Afra, Ryukyudisko, Russell Simmons and Missy Elliott, athletes Kevin Garnett, David Beckham, Ilie Nastase and Mark Gonzales, and designers Kazuki and Jeremy Scott.all of these are wearing the adidas “Originals” This advert has been done as if it was a music video set out, having no speaking, just a popular tune “Beggin you”, along with many camera shots of the people in the house party wearing Adidas originals.

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