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Billabong international limited is a clothing retailer with its headquarters in Queensland, Australia. It was founded in the year 1973 by Gordon and Rena Merchant. The company specializes in clothing as well as sporting products and accessories such as backpacks, watches, skateboards and other snowboard products. The company also owns several other brands such as RVCA, Honolua Surf Company and Sector 9. It is headed by Neil Fiske who is the Chief Executive Officer of the company. This report aims at reviewing the company’s marketing strategies that have been in place and advice on measures that may potentially improve this sector. It analyses the industry ad factors that affect it as well as the company’s position with regard to its marketing plans

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