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This paper has been prepared to understand the marketing issues of a specific leading company. Here, I have chosen Asda Stores Ltd., Which is one of the fastest growing retail companies in current world. Here, I have discussed on various marketing models including the marketing mix, SWOT to demonstrate the overall marketing position of the company. I have also developed strategic marketing objective for this company. Moreover, I have demonstrated various tools and techniques that will be supportive of developing and managing their marketing strategies, operations, and plans. I have prepared a monitoring and evaluating strategy for them. These will help to develop their marketing management. Finally, I have put some recommendation for this organization. If Asda Stores Ltd can cope up with the recommended situation and conduct business effectively, this organization can hope to expand more efficiently. SWOT, Product Mix and Marketing Strategies

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