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This paper has been prepared to understand the marketing issues of a specific leading company. Here, I have chosen Samsung Electronics Co. Ltd., which is one of the fastest growing company in current world. Here, I have discussed on various marketing models including the marketing mix, SWOT to demonstrate the overall marketing position of the company. I have also developed strategic marketing objective for this company. Moreover, I have shown the short-term and long-term profit strategies. I have also prepared a communication process with the customer. I have demonstrated various tools and techniques that will be supportive for developing and managing their strategies, operations, and plans. I have prepared a monitoring and evaluating strategy for them. These will be favourable for their marketing management. Finally, I have put some recommendation for this organization. If Samsung Electronics Co. Ltd can cope up with the recommended situation and conduct business effectively, this organization can hope to expand more efficiently

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