This paper provides discussion regarding the marketing plan of a new product that is proposed to be launched as a new product line of Dove. It discusses about the theoretical basis and principles of marketing planning on which the whole launch of the product would be based. The promotional policies and the ways in which the product can be promoted are discussed. Also, the industry, market and competitors analysis is prepared to understand the external environment of the company. Marketing strategy is devised on the basis of segmentation, positioning and targeting. Also the strategy in devised according to marketing mix variables. The sales are forecasted by evaluating Doves 2015 sales. The paper recommends launching Dove’s Men Products to grasp the huge market share from the male market. The contingency plan is also drawn in case of failure of the product to make profits

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