With an intention to attain the sustainable cutthroat benefit in this increasing competition it is important for the companies to make use of strategies and marketing plan that will help them to compete with their competitors. The main objective is also related to the development of marketing plan for McDonald’s restaurant in Oman where they will launch their two new eatable items. A comprehensive analysis about the environment of the Oman market will be carried out and the factors effecting the functioning of the organization will also be discussed in this report