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This paper is based on the marketing analysis of Zara. Zara is a Spanish clothing brand, which is well known for its low prices and fashionable clothing. Zara has been positioned as a unique and fashionable brand that targets middle class and high class customers. Most of Zara’s customers are female who demand low-priced fashionable clothing. The company promotes its products through word-of-the-mouth advertising and retail store environment. The company does not spend its resources on advertising; instead it focuses on the development of an efficient supply chain. Marketing Analysis of Zara, Marketing Mix, Segmentation of Zara, Positioning Map and Zara Brand Wheel

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