International Marketing Strategy: Coca Cola’s Marketing Activity in China – Coco Cola was invented in the US in 1886. It is based in the US. Since its invention, it has been considered as one of the most successful international product. Currently Coca Cola Company is manufacturing around 400 products which are being used and produced in around 200 countries of the world. It internationalization began promptly in the last fifty years, which resulted in a remarkable competitor edge for the Coca Cola Company. Currently Coca Cola is one of the most pioneer brands in the world ranking above Apple, Samsung and Amazon. The work will elaborate the internationalization of Coca Cola in China through various marketing strategies which have been adopted by this global giant corporation

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