Barclays Bank Plc, along with its subsidiaries, provides financial services in several parts of the world that includes regions such as UK, Europe, the Americas, Africa, Middle East and Asia. The basic functions of the company is to offer services associated with personal banking, mortgages, wealth and investment management, corporate banking services and even payment services, that includes credit cards and consumer lending as well for both consumer and business customers. Includes: Market Analysis of Barclays, Marketing and Financial objectives, Positioning strategies, Marketing Mix Strategies, Marketing Analysis of the Banking Industry, Five Forces Analysis, Environmental Analysis, External Analysis of Barclays, Customer Analysis, Market Segmentation, Target Market, Internal Analysis and SWOT Analysis