Starbucks’ success comes from the enduring popularity of its coffee and its strong marketing tactics. Its marketing strategies have turned coffee into an item that customers want to identify with. In the past few decades, the coffee roaster has grown from being a single store to multiples stores spread in many regions in the world. The enterprise has achieved this status through the rigorous use of multiple forms of media to build and maintain customer loyalty and create an enticing image of its coffee offers. This essay discusses a potential new food product for Starbucks. It first presents an overview of the defining features of Starbucks, its mission, and marketing strategy before it assesses the demographics of the target consumers and their preferences. While Starbucks does well in coffee roasting and serving, it could realize unforeseen gains by including a new food in its product mix

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