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Amazon is an US multinational company operating in Media, ecommerce and cloud business. Headquartered in Seattle, Washington. It was incorporated in 1994 by Jeff Bezos who is the current CEO of the company. Its initial focus was on selling books online, but later expanded their portfolio and started offering virtually everything online. Amazon also provides sellers a platform to list their products on the website. Sellers can also use Amazon’s warehouse for fulfilling their customer’s orders. Amazon now operates not only in ecommerce segment, but also in media segment and in cloud business (Amazon Web Services). Marketing Mix, PESTEL, Porters, SWOT Analysis

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