Airline Industry Marketing Environment Essay – The airline industry provides travel services to its consumers through the use of aircraft. The consumers in this industry are the people who move from one place to another through the use of aircraft. The airlines supply these services and they make it easy for people to move from one country to another or from one area to another. It is the quickest place of transport and it involves moving people but also goods. It is especially important in moving the perishable goods and hence its importance to world trade. It is one of the means that has contributed greatly to globalization and its importance is observed in the tourism industry as through air transport, people can now easily move from one country to another. As with any other industry, the airline, airline companies experience a great competition as the companies are trying to outdo each other through application of successful strategies. Some of the airlines have formed alliances to enable them to survive in the current fierce competition

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