Marketing Management and Leadership Practice in Starbucks – The purpose of the marketing report is to present the in-depth analysis of the Starbucks and this analysis identify its management and leadership models that have been developed within the past few years. This report discusses the situational analysis of the Starbucks which help to identify the major issues that are facing by Starbucks. For this, the overall marketing environment of the Starbucks will be examined which identify issues that are held within the macro and micro-environment.
This examination is possible through using frameworks such as PESTLE, McKinsey 7s, Cultural Web, and Porter Five Forces. This report will discuss major issues of the organisation and provide a detail critically assess its importance and implication and then justify one issue and challenges related to leadership and management.