Fundamentals of International Management – Strategic Analysis of Toyota – The Toyota motor corporation is a Japanese automotive manufacturer having its headquarters located in Toyota, Aichi in Japan. The company was founded in the year 1937 by Kicchiro Toyoda as a spin-off of the company Toyota Industries to create an exclusive automobile segment. The first passenger car was created by Toyota Industries in the year 1934 called the Toyota AA and that was the beginning of a journey of success.

It engages in the design, manufacture, assembly, and sale of passenger cars, minivans, commercial vehicles, and related parts and accessories primarily in Japan, North America, Europe, and Asia. It is the world’s market leader in sales of hybrid and electric vehicles, and is one of the largest companies to encourage the mass adoption of hybrid vehicles across the globe.