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An In-Depth Analysis Into Advertising Agency From An Indian Perspective (2009)

Advertising Agency from an Indian Perspective Marketing Project – Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion. Advertising involves the process where in a massage is designed so as to promote a product, a thought, an idea or even a service. The concept of advertising has assumed a dynamic form with the use of the various mediums of communication. From the newspaper, magazines, posters, neon and fluorescent signboards, billboards to the commercial on TV, laser shows to inflated high-rise figures and objects, advertising has come a long way. The work is formidable as it spearheads a process intended to attract, modify, change and influences public opinion.

From the local business to multinational firm and all need to advertise. While politicians, social organizations, government special groups need to advertise their motto, national airlines, auto mobile manufactures, food and consumer goods manufacturers have to reach the consumer. Specialist products and services are often advertised through trade magazines and exhibitions. Lately mail-shots, handbill circulation, special offers have become very popular. There are still other ways of advertising. There are window displays, display on telephone directories, transit sign on buses, lamp posters, banners, etc. Advertising through the electronic media has been perhaps the most popular medium. Advertising, as an effective medium, uses a variety of techniques to create effective advertisements. A basic appeal is at the heart of advertising. Slogans and product characters are created to catch the attention of the viewers.


  • 17,000 words – 78 pages in length
  • Excellent use of literature
  • Excellent in depth analysis
  • Well written throughout
  • Ideal for marketing students

Advertising
Industry Snapshot
Nature Of The Industry
Media
In-Film Advertising
Work Environment
Personal Characteristics
Employment Avenues
Public Service Advertising
Regulation
Copyright

Advertising Agency
History Of Ad Agency
Advertising Process
Typical Work Flow In Agency
Types Of Advertising Agencies
The Functions Of An Advertising Agency:
The Benefits Of Using An Advertising Agency
Advertising Agency’s Role

Services Offered By Ad Agency
Departments & Personnel
Account Services / Account Management
Account Planner / Director
Account Supervisor
Account Executives
Creative Department
Art Directors
Copywriter
Digital Studio
DTP Artist
Visualizer
Media Department
Functions Of The Media Department
Marketing Research Department
Creative Services Department
Event Management And Promotion Department
Traffic Manager (System Administrator)
Radio & TV Broadcast Production Department
Print Production Department

Agency Personnel
Production Team
Storyboard Artist
Graphic Designer
Advertising Interns

Job Positions And Earnings
Agency Compensation
Impact Of Technology On Advertising
Common Software Used By Ad Agency
Adobe Photoshop
Quarkxpress
Autodesk Maya
Adobe Flash
Coreldraw
Computer-Aided Design (CAD)

Famous Advertising Agencies
Ogilvy & Mather India
Overview
Network
Key People
Services Offered
Major Clients
Indian Ad Legends

Large Vs. Small Agencies
Workforce For Ad Agency
Study / Training & Advancement
Courses / Institutions

Future
Outlook
An Agency Always Helps To Sell A Product

Case Study

Advertising Creative

Conclusion

Bibliography

Advertising Agency an Indian Perspective Marketing Project
Advertising Agency an Indian Perspective Marketing Project

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