Impact of Online Marketing on Small Organisations (2009)
Impact of Online Marketing Dissertation – This dissertation is being focused more towards the smaller businesses that use online marketing, “Online marketing helps present small businesses in a commercial manner but you can also draw in customers by allowing them to explore the site interactively”. All marketers are equally competitive as they all want maximum exposure for the product or business they are marketing.
This dissertations project also looks at research undertaken previously by other marketing experts, facts and figures of how online marketing has become more popular over the years, and also an in-depth study as to the way online marketing attracts users. The author set up a small focus group to use as primary research and also contacted three small organisations, to see the way that they currently use online marketing. The overall aim of this project is to identify the factors and assess the effectiveness of online marketing for small organisations. In order to meet the aim of the project, objectives have been set, the objectives are set as follows;
- Define online marketing and its characteristics
- Identify the benefits and limitations of online marketing
- Assess the effectiveness of online marketing for small organisations, through the eyes of the consumer (internet users)
- Investigate how organisations currently use online marketing
- 13,000 words – 60 pages in length
- Good use of literature
- Good in depth analysis
- Well written throughout
- Ideal for marketing, IT and business students
1 – Introduction
Background of project
Content of other chapters
Aims and Objectives
First thoughts
2 – Literature Review
Define online marketing and its characteristics
Promoting through affiliates
Identify the benefits and limitations of online marketing
SPAM: Unsolicited Mail
Fraud and Spoofing
Assess the effectiveness of online marketing for small organisations
Investigate how organisations currently use online marketing
Barriers to Launching E-Commerce Sites
3 – Methodology
Qualitative research
Questionnaires
Open-ended questions
Closed-ended questions
Focus Group
Interviews
Summary of methods
Preferred research methods
4 – Findings from research
Findings from the organisations
5 – Conclusion
Authors viewpoint of the conclusion
Summary of the project
Bibliography
Appendices
