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Profitability and Customer Satisfaction in the UK Street Market: An Inquiry into a Traditional Market in London (2012)

The research study focuses on the current scenario of customer satisfaction and customer profitability in UK street markets. The main objective of this research study is to highlight the multiple factors which have been playing a significant role in the course of street markets development but are presently been abandoned due to several modern means of markets like supermarkets which are rather in the verge of outshining the street markets.

The research primarily reflects the level of customer satisfaction with street markets and the factors which are contributing to the striving status of UK street markets. The research carried out reviews various literatures and the journals published in the context of chosen subject. The research process also involved a survey and interview of customers and street market traders to collect and analyze the realistic data and then draw the conclusion based on the data gathered. Therefore, this data collected via survey and interview plays the primary role in this respective study and the secondary data is collected via online sources.

The research also included an inquiry of traditional market at Petticoat Lane, London to focus on to the subject by conducting a case study of one prominent street market and thus look into the current issue with respect to the chosen area of study. The study carried out is summarized by specifying the current issues to examine and the steps/actions to take place to flourish the striving condition of UK street markets.

By investigating into the profitability and customer satisfaction of this sector it will be possible to attain focus on this sector. The focal aim of the proposed research is to investigate into the need and importance of retaining the glory of high street market within the context of customer satisfaction and the profitability of businesses. The study will focus on the organisation viewpoints which in this study are the shop keepers of street. To achieve this dissertation aims will revolve around the following objectives:

  • To examine the background and present position of street markets in the economy
  • To analyze the factors that make street markets attractive to consumers
  • To evaluate the potential of street markets as an alternative shopping experience, a case study of Petticoat Lane, London
  • To evaluate which factors affect the profitability of this sector
  • 12,000 words – 52 pages in length
  • Good use of literature
  • Well written throughout
  • Includes questionnaire
  • Ideal for marketing students

1 – Introduction
Research Background on Street markets and its business operation
Problem Statement
Discussion on buyer behaviour and customer markets
Value of the research
Rationale behind the Study
Scope of the Study
Research Aim and objectives
Research Questions
Conclusion

2 – Literature Review
Relationship between Customer Loyalty and Customer Satisfaction
Factors Influencing Profitability and Customer Satisfaction
Customer Profitability in UK Street Markets
Case Study Introduction: Petticoat Lane Market, East London
Current Struggling Factors of Street Markets
Factors that have impacted the growth of Street Markets
How Supermarkets are taking over Street Markets
Factors that Hinder the Growth of Street Markets
Conclusion

3 – Research Methodology
Research Strategy
Why was Case Study strategy used?
Research Method
Qualitative Research
Quantitative Research
Research Approaches
Research Philosophy
Data Collection Procedure
Primary Data Collection
Secondary Data Collection
Questionnaire
Research Limitations

4 – Findings and Analysis
Interview
SPSS Tool for Data Analysis
Questionnaire Findings and Analysis

5 – Conclusion and Recommendations
Recommendations

References

Appendix

Profitability and Customer Satisfaction Dissertation
Profitability and Customer Satisfaction Dissertation

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