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An Exploration into Customer Awareness of Fair Trade Products and Corporate Social Responsibility within the UK Supermarket Industry (2012)

This postgraduate dissertation seeks to explore the concept of corporate social responsibility and consumer awareness on corporate social responsibility of supermarkets of UK. The study is conducted having the fair trade products in the food industry as the focus of research area. The given report below highly focuses on fair trade products in the food industry as food market is one of the specific areas where UK supermarkets significantly dominant players.

The report describes the theories, challenges and positive and negative factors of fair trade industry. The study also describes the link between CSR and fair trade industry. The research study explores the consumer behaviour related to fair trade products and consumer’s responsiveness linked to the social responsibilities practices of UK supermarkets. The given report below intends to explore the various dimensions of interrelationship among social, environmental and economic aspects via their business and the report reviews several business literatures to widen the research in this area.

The study conducted also investigates the various effects of products or service quality and customer satisfaction with CSR (corporate social responsibility) on consumer buying intentions and on customer loyalty. The research study critically analyses the consumers perceptions on the chosen subject by considering the input gathered from the survey conducted as part of this research paper.

The research conducted has been summarized by deeply analysing the existing research papers views and based on the data gathered as part of this respective study. The findings of this particular research paper are significant for future researchers on the concept of consumer awareness on corporate social responsibility focusing the fair trade products in the food industry.

The main objectives of the given research study are as follows:

  • To explore the background and evolution of fair trade products in the food industry
  • Critically analyze the manner in which UK supermarkets have adapted and linked with the concept of a fair trade food industry
  • To examine the concept of corporate social responsibility in UK supermarkets
  • To evaluate the customer awareness about corporate social responsibility of UK super markets and its importance in the present era
  • 15,000 words – 56 pages in length
  • Good use of literature
  • Excellent analysis
  • Well written throughout
  • Includes questionnaire
  • Ideal for marketing and business students

1: Introduction
Corporate Social Responsibility
Background and evolution of Fair Trade Products in the Food Industry
Research Question
Research Aim and Objectives
Aim
Objectives
Significance of the Topic
Research Limitation
Structure of this dissertation

2: Literature Review
Customer satisfaction and Loyalty
Fair Trade Controversies and Theories
Evolution of Fair Trade industry
Corporate social responsibility of super markets in the UK
Positive Impact of Fair Trade
Challenges of Fair Trade
Link between CSR and Fair Trade
Conclusion

3: Research Methodology
Research Philosophy
Deductive Research
Realism Research
Research Technique
Approaches Used for Conducting Qualitative Research Methodology
Primary Data
Secondary Data
Qualitative and Quantitative Approaches Used
Questionnaire
Research Reliability
Research Limitation

4: Findings and Critical Analysis
Introduction
Participant Profile
Conclusion

5: Conclusion and Recommendations
Recommendations

References

Appendix Section

Fair Trade Products and UK Supermarkets Dissertation
Fair Trade Products and UK Supermarkets Dissertation

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