Branding Strategies Adopted Within the Indian Financial Sector (2019)

Branding Strategies Within the Indian Financial Sector Dissertation – The outcome of the current study will see management staff as well as decision makers of the financial institutions in Mumbai embracing most effective ways of managing their brand image, which in this case is the image of their respective companies. This will extend to telling how the different strategies of branding selection will impact on their organizational performances. Through the identification of such challenges experienced at the time of implementing branding strategies, the organizational heads across the banks and insurance institutions, among others, will have what it takes to devise appropriate strategies that will see them overcoming such challenges and obstacles in the future.

The findings of this study are not only valuable to the financial organizations, but to the Indian government as well, when it comes to policy making. For instance, the India government will use the research outcomes in coming up with strategies on corporate behavior as well as management, at least to see that companies have what it takes in managing themselves properly. Still on the same, the future scholars and researchers will bank on the current findings will lead them in the identification of research gap, in addition to being a source of reference. Finally, the current research findings are adding value to the present literature and knowledge pertaining corporate branding, hence a reference document when it comes to future studies.

• 15,000 words – 64 pages in length
• Excellent use of literature
• Excellent analysis of subject area
• Well written throughout
• Ideal for marketing students

1 – Introduction
Background
Research Problem
Research Question
Research Objective
Significance of the Study

2 – Literature Review
The Branding Process
Theoretical Foundation
Branding Strategies
Corporate Name
Individual Brand Names
Blanket Family Name
Guidance of Company Branding
Product Mix
Co-Branding
Market Saturation
Factors Influencing Branding Strategy
Brand Associations
Competition
Conceptual Framework

3 – Research Methodology
Analysis of Hypotheses
Research Design
Target Population
Validity and Reliability
Data Collection
Data Analysis
Research Ethics
Informed Consent
Anonymity and Confidentiality

4 – Results and Discussion
Descriptive Statistics
T-Statistics
Brand Association and Brand Strategies
Competition and Brand Strategies
Nature of the Product and Brand Strategies
Market Size and Brand Strategies
Company Resources and Brand Strategies
Inferential Statistics
Brand Association and Brand Strategies
Competition and Brand Strategies
Nature of the product and Brand Strategies
Market Size and Brand Strategies
Company Resources and Brand Strategies
Generalized Correlation Model

5 – Summary, Conclusion and Recommendations
Conclusion
of the Study
Implications
Recommendations

Bibliography