A Study on Customer Satisfaction Towards Samsung Smartphones in Nigeria (2018)

The main aim of this dissertation is to undertake a study on customer satisfaction towards Samsung smartphones in the Nigerian market and consequently identify what factors determine customer satisfaction. A quantitative approach was used for this research. Data was collected from 50 respondents via a questionnaire that consisted of 14 questions. These participants were existing Samsung phone users and were residents of Nigeria.

The subsequent resulted were statistical analyzed. The results of the study indicate that the demographic characteristics such as age and gender have a positive impact on the consumer satisfaction towards Samsung mobile smartphones. It was found that price and perceived enjoyment have a positive relationship with satisfaction toward Samsung mobile phone users.

The main aim of this research is to undertake a study on customer satisfaction towards Samsung smartphones in the Nigerian market and consequently identify what factors determine customer satisfaction. To achieve this, the following research objectives have been outlined:

• To measure customer satisfaction toward Samsung smartphones
• To explore customers’ perceptions of Samsung smartphones in Nigeria
• To investigate the factors that affect and influence customer satisfaction

• 14,000 words – 48 Pages in length
• Excellent use of literature
• Excellent analysis of subject area
• Well written throughout
• Includes questionnaire results
• Ideal for marketing students

1 – Introduction
Research background
Significance of the Research
Rationale of research
Research Aim and Objectives
Research Questions
Research Hypothesis
Dissertation Structure

2 – Literature Review
Satisfaction and Customer Purchasing Process
Measuring Customer Satisfaction
Repurchase Intentions
Customer Satisfaction in the Literature
Conceptual framework

3 – Research Methodology
Research Onion
Research Philosophy
Justification
Research approach
Justification
Research Design
Justification
Research Strategy
Data Collection Methods
Construction of the Questionnaire
Sampling Method
Operationalization
Measurement
Data Analysis Plan
Accessibility Issues
Ethical Issues
Research Limitations

4 – Results, Analysis and Interpretation of Data
Demographic Profile of the Sample
Gender differences
Age differences

5 – Conclusion and Recommendations
Summary of Research Findings
Realization of Objectives
Recommendations
Research Limitations
Suggestions for Future Research

References

Appendix
Questionnaire and Results