MBA Marketing Project – Provide an Effective Innovative Marketing Management Strategy to Achieve Competitive Advantages (2021)

MBA Marketing Project Innovative Marketing Management Strategy – In an era of rapid change, businesses need a long-term strategic advantage in order to adapt and prosper. They can use strategic management to build, maintain, and exploit competitive advantage. Organizations will develop strategies that will provide them with a long-term competitive advantage if they are implemented correctly.

Marketing strategies seem to be an important type of these strategies. Traditionally, according to an integrated approach, which integrates resource-based view (RBV), and market-based view, organizations could develop marketing strategies based on their internal capabilities and external position. Then they implement these strategies to create competitive advantage through their core competencies include creating value for customers, attracting and satisfying them.

Marketing strategy represents a key element of success for organizations. Executing an effective marketing strategy is just as important as conceptualizing and creating it. Through marketing strategy, implementation firms employ scarce resources through marketing capabilities in order to attain the set goals and targets. The present paper targets to develop the marketing management strategies adapted by companies for marketing to get maximum profit. The point of this management marketing strategy that it has maximum effectiveness /Reach among people, the price is low and the conveyance time is short.

Project objectives

• Identify those elements of the strategic marketing management process that precede strategic decision-making
• Identify and address the products and services that exist
• Identify and address the customers and markets that exist
• Identify and address the competitive advantages
• Identify and address what product and market emphasis
• Identify the strategy or strategies that should be implemented

• 10,000 words – 48 pages in length
• Good use of literature
• Good analysis of subject area
• Well written throughout
• This is a MBA marketing project
• Ideal for MBA marketing students

1 – Introduction
Problem Statement
Aims and Objectives
Aim
Objectives
Project Planning
Critical Path Method
Gantt Chart
Task Distribution
Report Structure
Utilization of Work
Benefits of the Project
Economic Impact of Projects
Environmental Impact
Cost Estimation

2 – Literature Review

3 – Methodology
Overview
Steps of Methodology
Set Your Marketing Goals
Conducting A Marketing Audit
Conducting Marketing Research
Analyse the Research
Identify a Target Audience
Determine A Budget
Develop A Marketing Strategy
Develop an Implementation Schedule
Create an Evaluation Process
Innovation
Types of Innovative Products
Incremental Products
Breakthrough Products
Radical Innovation

4 – Case Study
Marketing of Innovative Products
Incremental Products Marketing
Gillette
Build an Understanding of Customer Needs
Communicate Constantly with Customers
Market Incremental Product
Breakthrough Product Marketing
Uber
Products
Customers
Marketing Strategy and Tools
Branding
Cost Awareness
Partnerships
Tools
Radical Product Marketing
Netflix
Products / Services
Customers
Marketing Strategy
Tools
Comparative Analysis of Different Innovative Product Marketing Strategies
Revised Methodology

5 – Environment and Sustainability
Environmental Impact
Sustainability
Human Sustainability
Social Sustainability
Economic Sustainability
Environmental Sustainability

References