Marketing Essays & Assignments
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| Code | Title / Subject / Price |
| MKA0050 | Marketing Communications:
Marketing Analysis of the UK Bottled Water Industry [£9.99] It falls down from the sky, flows under the ground, constitutes rivers, seas and oceans. We find it in the food we eat, in the shower we take, in all living beings. We may want to go to the furthest place on earth, live the most dangerous adventure, and learn many foreign languages. Needless to deny, though, that in actual fact, water is all we need. It has been defined, though, “the oil of the 21st century”. The challenges it needs to face do, in fact, become always more hard to solve. And more worrisome for the world population. This paper focuses on the bottled water industry in the UK by analysing its remote and operating environment. A PESTEL analysis and Porter’s five forces framework are the tools used to achieve such objective. [7,500 words] |
| MKA0051 | Marketing Communications:
Celebrity Endorsements in UK Advertising [£4.99] This essay will examine on behalf of a blue chip company, who is considering a potential business contract. It will examine the prevalence of celebrity endorsements in the UK and how advertising continues to increase, furthermore we will examine the main reasons for this increase and what the advantages and disadvantages that the company faces when using celebrities as endorsers. Should the company wish to use celebrities as endorsers we will examine the type of celebrity they should recruit and what is more important the source of attractiveness or source of credibility. A celebrity endorser is someone who gives the consumers their opinion about a product. People have always seen and taken celebrities as their role models and aspire to be like them. If that celebrity endorses a product it provokes consumers to use that product because the celebrities are using them. General research has also showed that celebrities are more effective in endorsing products than other types of endorsers. [3,000 words] |
| MKA0052 | Global Marketing Strategy:
Coca Cola [£2.99] Multicultural diversity exists in today’s international business. National boundaries are blurred because of globalisation. Complications brought about by differences in cultural identity may make it difficult for business people to communicate among themselves. National culture can be viewed as the norms, values, and beliefs shared by individuals from a particular nation that distinguish it from other nations (Appreciating Cultural Diversity). Differences in culture do affect the way people act especially when they do not have the pertinent information regarding a specific culture. Often, that ignorance leads to prejudice and stereotyping. [1,700 words] |
| MKA0053 | Global Marketing Strategy:
Advertising
Project Report [£9.99] Advertising has the power of providing information, persuading the reader and eventually selling. It is almost considered a mandatory to drive consumption. It is the only medium which can make us question ourselves - what we are looking at is a want or a need?, and that’s the theory which defines what advertising is meant to do. This literature review will discuss how advertising and creativity work hand-in-hand in the current downturn. It can be seen that due to the recession all marketers have tightened their advertising budgets and the agencies are being forced to be more creative with small budgets. The discussion will throw light on the fact that the slump is giving way to newer and innovative ways of creative advertising. The challenge is to not only advertise but also be able to answer the consumers question about what the product is all about and carry the business through the downturn - Includes excellent literature review [4,700 words] |
| MKA0054 | Marketing Communications:
Methods of the
communication used by Adidas [£4.99] A web definition of advertising is “a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service”. The method of the communication used by Adidas is the through the TV, the setting being a celebrity house party including big names such as Katy Perry, Estelle, Young Jeezy, the Ting Tings, DMC-Daryl McDaniels, Method Man, Redman, Afra, Ryukyudisko, Russell Simmons and Missy Elliott, athletes Kevin Garnett, David Beckham, Ilie Nastase and Mark Gonzales, and designers Kazuki and Jeremy Scott.all of these are wearing the adidas “Originals” This advert has been done as if it was a music video set out, having no speaking, just a popular tune “Beggin you”, along with many camera shots of the people in the house party wearing Adidas originals. [1,700 words] |
| MKA0055 | MSc International
Marketing: How Are Market
Forces in The Global Economy Transforming Women’s Work? -
China [£9.99] Globalization appears to be the buzz word of the 1990s. Over the last few years, the number of books and articles on globalization has grown exponentially. Such is its attraction that it is now a research topic in many academic fields, including sociology, international relation, economics, anthropology, geography, and even cultural studies. During the twentieth century economic and social survival came to be associated with organization around production, trade unions bargaining for higher ways and better conditions at work. These have continued to be important aspects of material and social existence; indeed, women worker in poor countries have been part of a sustained struggle to organize in the workplace. However, the wage is only one aspect of human being’s survived, and exclusive preoccupation with the wage imposes a false demarcation on daily existence. In the poor countries of the world many people, including the majority of workers are making their living outside the regulated on organized sectors. [4,000 words] |
| MKA0056 | Marketing Research:
Explore opportunities of using mobile phones and Wi-Fi on board of
British Airways [£5.99] British Airline (BA) is a well known and establish business in the market, market leader and favourite in the quality of the service by passengers, BA still needs to be competitive. In times of economical crises, consumers are becoming more price sensitive. EasyJet is becoming a threat and BA needs to increase exposure/awareness and create competitive advantage. There is a new technology, developed and provided by OnAir that airlines around the world being implementing that allows passengers to make phone calls, text messages (SMS) and use internet during a flight. For the now all BA and others executed the service only for long hauls and on the business classes. The research explores the opportunity to extend the mobile phone service to the economy classes and short hauls as well add the internet service as a potential important feature of BA strategic plan. [4,000 words] |
| MKA0057 | Contemporary Marketing Strategy – Air
Arabia [£5.99] Budget airlines revolutionized the air industry with low fares by adopting a completely different way of working to the traditional airlines. By ditching expensive overheads like free food and drink, only using the same type of airplanes to minimize maintenance, training and repair costs, and flying to airports with cheaper landing fees, the budget airlines have passed on huge savings to their customers. This business philosophy has been adopted by pretty much every budget airline around the world. Includes SWOT, PEST and Five Forces Analysis. [3,000 words] |
| MKA0058 | Contemporary Marketing Strategy –
Guinness [£9.99] This report will seek to reverse the 13% decline in volume sales for Guinness from 760 million pints in 2003 to 660 million in 2007. The client organisation has commissioned Quick Thinking to create a new strategy to rejuvenate the brand using approximately 0.4% of the £50 million worldwide budget for the 2009 campaign. Based on the analysis of the functional, symbolic and experiential attributes of the Guinness beverage range and its brand image from the organisational and consumer perspectives, their implications on consumption and brand equity will be generated. The key tangible and intangible resources, in addition to the capabilities possessed by Guinness will subsequently be analysed. The analysis of different levels of competition would enable Guinness to identify not only competitors within the industry, but also the threat of substitutes that have the potential to shrink the market. [8,000 words] |
| MKA0059 | International Services Marketing [£5.99] Today we live at times of similarity of goods and services, intensified competition and increasing customer empowerment. Considering these marketplace trends, it became very critical for companies to be customer-focused in order to gain a competitive advantage and being unique. The cоncept of being a customer oriented company is much more relevant for service organizations. According to Bowen (1986), customers’ of service firms are often physically present during the whole process of service delivery, unlike manufacturing оrganizations where customers usually don’t take part in the prоduction process. Therefоre, service оrganizations face the unique challenge of managing customers’ during the time they spend within the cоmpany. This careful managing can lead to a competitive advantage, increased satisfaction and loyalty, and the ability to reach new consumer segments. [3,000 words] |
| MKA0060 | International Marketing Strategy –
Lenovo [£5.99] This report outlines the business expansion of Lenovo, which is looking for better worldwide development and business exposure, especially in Europe. A recommendation will be developed for the company in order to enter into a new market; a proposed marketing mix, various barriers and proposed solutions will also be included in this report. [2,500 words] |
| MKA0061 | Marketing Environment: A Comparison of
M&S and Sainsbury’s [£19.99] Some organisations grow to be extremely large and profitable, while others go bankrupt. Some organisations diversify into new business activities, while others do not. The greatest challenge for a successful organisation is change. Change also challenges managers. It is not surprising that the concept of ‘strategy’, which provides a way to deal with change, was developed in a military setting. A strategy gives direction to diverse activities, even though the conditions under which those activities are carried out are rapidly changing. As the conditions under which businesses and not-for-profit organisations operate become increasingly competitive, as the ranges of responses become more constrained, and as the survival stakes become higher, strategy becomes increasingly relevant to sound management. Strategic management can be thought of as having three main elements within it, which includes understanding the strategic position of an organisation, strategic choices for the future and turning strategy into action. The purpose of this paper is to evaluate M&S’s and Sainsbury’s strategy on the possibility of participating more actively in the UK market. Includes: SWOT Analysis, Mintzberg’s 5 Ps for Strategy, Porter’s Generic Strategies, The Value Chain, Ansoff Matrix, BCG Planning tool & The 7s McKinsey Model [10,000 words] |
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