There is no doubt that social media is one of the most revolutionary inventions of the 21st century. Since the advent of Social media sites such as Facebook, twitter, linked in, Whatsapp, they have gained fame and their influence has spread like a bushfire in the Harmattan among people of different age groups and organizations. The development of the mobile phones has been very monumental in shaping the impact of social media. Today most people have access to mobile phone devices which support social networking sites. People of different ages, races and from all walks of life are abuzz about social media on the streets; sharing their different opinions and perspectives on this revolutionary invention. The initial motive for the development of social networking sites was the creation of a handy way of keeping in touch with family members and friends. However, social networks have evolved from only being used as a communication channel to being used as tools to impact on the society