An in-Depth Analysis into Consumer Behaviour Consumer behaviour is the study of processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires
Are Attitudes or Behaviour More Important When Making Purchasing Decisions? Consumer behaviour is an important area for marketers
Advertising Management: What Is The Cultural Significance Of Advertising? Advertising can be seen as taking advantage of the knowledge of a social system
